In order to remain competitive in today’s modern digital marketplace. Sometimes it isn’t enough to create awesome-content, but to look at what content styles are currently trending and then emulate them. This can feel disingenuous to some people, however, as long as you write unique content and provide extra value, there’s no shame in this approach. Take skyscraper content as the perfect example. Let’s explore meaning of ‘skyscraper content’ and talk about whether or not it is a method that can benefit your business. Let’s get to it!
What is Skyscraper Content?
Contrary to what you might imagine, skyscraper content does not refer to a really long post that requires you to scroll for miles before you reach the bottom.
Skyscraper content does in fact refer to any content that has been styled after other content in order to gain more traffic.
In other words, businesses and marketers look at various types of content or subject matter that is trending and then they adapt a much better and more personalised version to suit their needs and audience.
Again, it might seem like ‘stealing’, however, all you are doing is taking the ‘skeleton’ of the content and then fleshing it out yourself.
A Quick Guide to the Skyscraper Technique
Here’s a quick step-by-step guide for putting the skyscraper technique into practice:
1. Look for popular content:
first you need to go out and find that people are engaging with often. What seems to be trending at the moment? Consider content that is targeting a similar audience to yours (especially anything that is attracting lots of backlinks).
2. Adapt it:
once you’ve identified some quality content, it’s time for you to adapt it to your brand voice. Identify the key elements in the content and start fleshing out your own ideas. Remember, the purpose isn’t to ‘copy and paste’ the content, but to put your own spin on it and make it your own.
3. Look for partnership opportunities:
with your new high-value content, it’s worth looking for partnership opportunities. What brands and businesses that are not in direct competition can you partner with? Can you share some content of theirs and vice versa? Finding key partnerships can help you gain more visibility and strengthen your relationships in your local community (which is also very helpful for local SEO).
4. Promote your content:
following that you need to start promoting your content to the masses. Identify the key social platforms your audience spends the most time on and start creating highly targeted ads to get your shiny new content in front of as many eyes as possible.
5. Engage all responses:
another great tip for getting more engagement is to respond to everyone who comments or shares your post. Thank your audience for their contributions and in doing so you may encourage more people to share their thoughts as well.
6. Measure your results:
finally, it’s time to sit back and measure the results. Track your engagement and see just how well your skyscraper content performed. Did it exceed expectations? Did it fall short of the mark? The more data you have the better positioned you will be to make the necessary adjustments for improved visibility.
Final thoughts: Skyscraper Content Can Be Very Valuable
All in all, skyscraper content can be a very valuable approach to content marketing indeed. Just make sure that you are not openly plagiarising other people’s work and that you make enough individual changes to personalise the content and make it your own.
If you are struggling for new content ideas and your blog is failing or you don’t have the time to implement a skyscraper content approach into your broader digital marketing strategies, we recommend hiring the professionals.
A well-established SEO company in Dubai can take over for you, thus saving you precious time and resources that can be re-invested in your business.
