The practice of monitoring, collecting, and evaluating visitor browsing behavior on a website or app is known as user activity tracking.
Setting up Google Analytics (which we’ll teach you how to do below) is the simplest and most common approach to. Begin monitoring people However, Google Analytics (GA) maybe both overwhelming and limited: it has a lot of features, but. It just shows you what occurs on your site, not why.
That’s why the majority of this article will concentrate on teaching you how to track user activity on website with analytics tools like session recordings from Creabl to understand what’s going on, repair problems, and uncover those all-important improvement possibilities beyond Google Analytics.
Two simple methods for tracking visitor activity on your website
To see how people act on their websites, businesses and web domains utilize a variety of monitoring software applications. The following are some of the most frequent methods for tracking user activity:
- Google Analytics and Search Console are examples of such tools.
- Tracking clicks (recording which elements on-page users click)
- Tracking the scroll (recording where users scroll on a page)
- Viewing user session records as they navigate their site
How to use Google Analytics to monitor users?
The most common conventional web analytics tool is Google Analytics (GA), which is utilized by 74% of analytics experts. You may skip to the following section if you’ve previously set up GA. If not, here’s a basic rundown on how to get started:
- Set up a Google Analytics account and customize it.
There are two versions of Google Analytics now available: the old (Universal Analytics) and the new (Google Analytics) (GA4, launched in October 2020).
2,.Add Google Analytics monitoring code to your sites
Copy and paste the global site tag into the head> section of each page, or use Google Tag Manager to do so.
3. Examine the reports
As soon as your site receives visitors, Google Analytics will provide reports.
To monitor real traffic statistics and ensure that GA is set up properly, start with the Real-time report (Reporting > Real-time).
The difficulty(ies) with GA
Many relevant quantitative measures, such as eCommerce transactions, events, and conversions, may be tracked using GA, however, there are two. Major drawbacks:
1) There’s a lot of data to go through getting started with GA is simple, but becoming an expert may be a full-time job (literally).
There are several features and choices, and GA4 generates reports that are much different from those we’ve been using for the last 5-10 years. According to our poll of analytics experts, 1 in 5 individuals find tools like Google Analytics daunting (and that was before GA4).
2) It doesn’t explain why visitors act the way they do: for example, you could discover from GA statistics that a landing page has poor engagement, but you can only speculate why. That’s why you should combine GA with user behavior analytics to get the whole picture of how people interact with your site.
How do utilize behavior analytics to monitor user activities?
The practice of collecting and analyzing quantitative and qualitative user data to determine how and why people engage with you. Website or product is known as behavior analytics.
By enabling you to watch user activity on the website directly, behavior analytics tools provide context to the information you gain from GA. When you combine the two, you’ll have a better knowledge of how consumers interact with a page, allowing you to. Address problems, enhance UX and boost conversion rates.
Sign up, add a tracking code, and examine reports using a SaaS behavior analytics tool, much like with GA. Here’s how you get started with heatmaps and session recordings, two of the most popular behavior analytics tools.
Heatmaps show where people click and scroll
Heatmaps are the simplest method to monitor and display where users click, touch, and scroll.
Website heatmaps are visual representations of the most popular (red) and least popular (blue) items on a website, allowing you. To see what people are looking at and ignoring at a glance, allows you to see trends and optimize for more engagement, Website Visitor Activity.
Heatmaps are divided into three categories:
- The average fold position and how far down the page visitors scroll are shown in scroll heatmaps.
- Click heatmaps display where people click on a website (and tap on mobile)
- Heatmaps of mouse movement demonstrate how consumers move their mouse while browsing.
Go to https://creabl.com/ and find tools to help you track user activity on your website.