Free keyword research

Free Keyword Research Tools To Boost Your SEO

by Raja Mehar

Nowadays, many companies leverage SEO (Search Engine Optimization). When you consider the fact that the online market has become highly competitive and oversaturated, you come to realize that it’s increasingly difficult to gain visibility in such an environment.

Fortunately, SEO can bridge that gap and ensure that your business gains the necessary exposure. That being said, the best way to boost your brand awareness is through quality content. When it comes to SEO and content, one thing that binds everything together is keywords.

Although some experts suggest that keywords aren’t as relevant for SEO as they were before, they are still the foundation for your SEO strategy. After all, search engines use keywords to match the context of your content with that of user intent.

But how do you find the best keywords that will help you boost your rankings? Simply put, you use the right tools. Modern technology has enabled the creation of reliable tools that will do for you in minutes what would normally take you months to do manually.

However, all the best tools are quite expensive. In most cases, you may not need the best because there are free variants that will do the job.

With that in mind, here are a few free keyword research tools to help you boost your SEO.

1. Keyword Surfer

This one is quite a handy tool to have for any business. It’s basically an extension for Google Chrome that allows you to work directly in the browser. Keyword Surfer allows you to type search queries and it will list all the relevant keywords, as well as their volume on the right side of your screen.

This can help you discover new topic ideas, analyze new keywords and discover similar keywords you could use, among other things. Moreover, this tool has quite a few neat features for you to explore. Here are a few examples.

  • Content editor.
  • SERPs analyzer.
  • Content planer.
  • SEO audit.

Keyword Surfer costs $49 per month for a basic plan, but if you’re not satisfied with the product, you get a full refund within seven days.

2. Moz Keyword Explorer

Moz is one of the industry experts when it comes to SEO. They are more than familiar with how search engines work and how businesses can work those in their favor using SEO. Furthermore, they offer companies a completely free tool for keyword research.

Even some of the Internet marketing experts oftentimes rely on such tools for research purposes because of the efficiency and accuracy of those tools. Moz Keyword Explorer allows you to type an URL or a specific keyword and it will recommend the best keywords for that target. This tool also has other features to aid you in your research. Here are a few examples.

  • Analyze keywords by volume.
  • Generate keyword lists you can save for later.
  • Leverage predictive keyword metrics.
  • Analyze keyword difficulty.
  • Perform a competitive keyword analysis.

The tool is absolutely free for up to 10 queries per month and Moz offers additional features for a price should you are in need of more assistance.

3. Ahrefs Free Keyword Generator

Ahrefs is the mother of all SEO tools. There isn’t much they can’t offer to businesses and their services come with quite a price. However, if you want the best, you have to pay for the best, or so they say.

Despite all, Ahrefs does have a free tool you can use. Their keyword generator offers some basic and limited results, but it’s still a lot of information you can gain from this. Here’s an example of what the generator will display when you enter a keyword phrase.

  • Keyword difficulty rating.
  • List of questions for related phrases.
  • How recently the term was updated.

Ahrefs also offers a trial where you can try out their products and services. If you happen to run a professional website design agency, for example, Ahrefs can help you out a lot regarding SEO, even in a short amount of time.

4. SEMrush Keyword Magic Tool

Another powerful name in the industry SEMrush has much to offer in terms of both SEO and PPC. As expensive as their services may be they also have a free tool you can use to your advantage.

However, the trick is to create an account and opt-in for the trial option. SEMrush Keyword Magic tool is limited to 10 queries per month, but that can be more than enough to boost your SEO. Here are some of the features offered by this tool.

  • Search volume per month.
  • Keyword difficulty.
  • Sort keywords in topic-related groups.
  • Smart filters for narrowing down or expanding search.
  • Export your findings.

5. AnswerThePublic

This tool is ideal for discovering what your audience wants to know and which questions they ask for related keywords or topics. This is one of the most efficient ways to gain raw insights and delve deeper into the minds of your potential customers.

This will help you gain new ideas and identify potential long-tail keywords for your SEO strategy. Although free, this tool is limited to only three searches per day. You’ll have to focus on your intent to get the best results.

6. Google Trends

If it’s a free tool that you’re looking for the Google is the first stop you should check out. Google Trends is one of the free tools that can help you out immensely.

Although not ideally suited for keyword research specifically, this tool is, indeed, great for overall research purposes. It will complement your keyword analysis and research in more ways than one. Here are some of the features Google Trends has to offer.

  • Discover current trends.
  • Identify keywords that are becoming popular.
  • Isolate popular topics for a specific industry.
  • Identify local search trends.
  • A graphic view of public interest in certain topics.

When it comes to keyword research, Google trends can help point out popular search terms, as well as show you which search terms are losing popularity. This will help you understand which keywords to focus on and which ones to avoid for the time being.

7. Keyword Sheeter

Another useful and free tool, Keyword Sheeter, helps you pull auto-complete results directly from Google. In other words, you can gain real-time insights into what people are typing in their search engine.

This tool is capable of pulling around 1000 ideas per minute, providing you with a really long list of potential keywords you could use. This tool is ideal for generating content topic ideas, as well as for creating subtopics for your articles or blog posts.

Keywords are still an essential aspect of every SEO strategy despite what experts may argue over.

Without keywords, there’s no real way to connect your audience to your content through search engines. That’s why keyword research is of vital importance for your SEO.

Fortunately, there are plenty of keyword research tools that will help you find the right keywords for your strategy, and it won’t cost you an arm and a leg in the process.

Ellie Northcott is a long-time marketer, currently working as a freelancer in Miami, Florida.

Editor at Digital Strategy One.

She is also a passionate writer and loves to explore new, innovative and digital news.

In her spare time, she is an eco-activist.

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